Profitable
plastics
Sixty years ago, James Wolff
entered the printing industry as an apprentice. Today,
Wolff is president of General Press Inc. (Natrona,
PA). As with all journeys of this magnitude, Wolff
has faced many challenges along the way. In recent
years, faced with a marketplace rife with plant closings
and consolidations, Wolff recognized the survival
of his employee-owned company would be based on its
ability to expand its product offerings. A
steadfast commitment to that goal ultimately set
General Press apart. “We were prepared to
make the capital investments required, we knew we
wouldn't be successful overnight and we knew we'd
have to absorb losses along the way,” says
Wolff. Specifically,
Wolff was interested in developing printing capabilities
for in-mold labeling. “In-mold labeling has
been prominent in Europe for many years, and there
was growing demand in the United States,”
he says. “We wanted to offer North American
customers a domestic supplier as well as enter the
market as an international supplier.”
A custom fit
The company partnered with MAN Roland
(Westmont, IL) to develop a modified press design
that would allow them to handle very thin synthetic
labels. The result was an eight-color ROLAND 700
perfector with a label printing package and inline
coater. It includes the printnet/PECOM press control,
as well as automatic plate loading and washup. In
addition to an infrared dryer and IR thermal air
dryer, the press features interdeck UV and end-of-press
UV dryers. For printing synthetic substrates, there
is an ionized air system in the delivery and anti-static
on each printing unit. Although
General Press had specified nearly every detail
of the equipment, printing on plastics would provide
new challenges and a steep learning curve.
Surface treating bumps up business
The shop quickly identified surface
energy as one variable where greater control was
needed. General Press found that many polymer films
have chemically inert and non-porous surfaces with
low surface tensions (measured as dyne level) causing
them to be non-receptive to printing inks. Wolff
explains, “To ensure substrates were at optimal
dyne levels, we added an Enercon corona treater
to bump treat materials prior to printing.”
Enercon Industries Corp. (Menomonee Falls, WI) supplied
a 40-inch Universal roll treater with ceramic electrodes
and a 3kW power supply. The surface treater is mounted
between the unwind and the Mabeg (Mörfelden-Walldorf,
Germany) sheeter (see diagram). The
corona treating system consists of two major components:
the power supply and the treater station. The power
supply converts standard 50/60 Hz utility electrical
power into single phase, higher frequency power
that is supplied to the treater station. The station
applies this power to the surface of the material
through an air gap via a pair of ceramic electrodes
at high potential and a roll at ground potential
that supports the material. The
surface treater allows General Press to eliminate
surface energy as one of their printing variables.
According to Wolff, not all substrates require surface
treatment, but having the treater has proved fortuitous. “Dyne
levels can degrade over time and get too low for
printing,” says Wolff. “We recently
received a call from one of our material suppliers
who had some older material in their warehouse.
None of their other customers could print on the
material, but because we had the treater online,
we were able to bump treat the material to make
it suitable for printing.” Integrating
the corona treater has been one of the easier line
modifications General Press has made. The Enercon
treater fit seamlessly into its production line
and the shop reports its performance has been reliable.
OPP success story
A large water bottling company came
to General Press with an identity problem. Its paper
labels were dissolving in the ice water baths used
to cool its product in stores during the summer
months. The printer suggested switching from paper
to oriented polypropylene (OPP) film labels, which
are waterproof. OPP
film is a synthetic material that is impervious
to water and has a surface that suggests high quality
and value. Material costs are higher than C1S paper,
but the enhanced look and performance of the material
offset the higher cost, for this customer. Typically,
this type of film is run roll-to-roll on flexographic
presses. With General Press' new MAN Roland 700
series offset press, the company is able to feed
sheeted film stock, print it, cure the ink and deliver
flat-stacked labels. The bonus for the customer
is its ability to continue to use its existing labeling
equipment. Initial
tests performed on a 75-micron opaque film met with
great success. Later, a 57-micron clear film was
tested, and it performed even better. “Imagine
a sheetfed offset printer feeding, printing and
delivering a 57-micron clear OPP film,” Wolff
says. “Our film supplier tells us we might
be the only offset printer in the United States
with the capability to print on such a lightweight,
cost-effective film.” Expanding
capabilities
The success of its first ROLAND printing
press has led General Press to the purchase of two
more new systems from MAN Roland: a seven-color
ROLAND 700 and a six-color ROLAND 500, both with
inline coating. In
addition to plastic labels, the company is planning
to run high-end commercial work and credit card applications
on the new presses. Wolff explains, “That's
the range of thicknesses our current ROLAND 700 handles
now, so the new presses will fit right in."
Job
changeovers aren't expected to be a problem, thanks
to printnet/PECOM connectivity throughout the pressroom.
It will automate a variety of makeready steps and
provide other computer integrated manufacturing
(CIM) benefits over time.
And when it comes to surface treating, Wolff is
confident the company will be ready to handle its
next challenge. “There's no telling what type
of new substrates will be engineered over the next
several years,” he notes. With inline surface
treatment, General Press is well prepared to pioneer
offset printing on next-generation materials.
Improving plastics printing
Rory A. Wolf, Enercon Industries
Corp., shares the following tips for printing on
plastics:
Printing on plastics can be an unforgiving process.
Controlling printing variables
is imperative and requires you to finely tune your
offset press for the application. In addition to
a complete and detailed makeready, it is important
to ensure that rollers are set and striped properly
as well as checked for the correct durometer. Blankets
should be packed accurately and in good condition.
Critical components such as rollers and ink fountains
must be free of contamination from previous print
jobs. Fountain solution should be clean and adjusted
to the right pH and conductivity. Dampners and plates
must be in good condition, as well.
Substrates, ink & adhesion
Unlike paper, plastics tend to be
nonabsorptive. Offset printers without printing
experience on nonabsorptive substrates will find
it challenging to produce high-resolution printing.
These plastics have chemically inert and nonporous
surfaces with low surface tensions, causing them
to be non-receptive to bonding with many printing
inks. For a liquid to wet a surface properly, the
surface energy of the plastic must be higher than
the surface tension of the liquid. Surface energy
is measured in dynes per centimeter. Ideally, the
surface energy of the plastic should be 7 to 10
dynes/cm higher than the surface tension of the
ink.
For
example, a printing ink having a surface tension
of 30 dynes/cm would not adequately wet or bond
to a material having a surface energy of less than
37 to 40 dynes/cm. Properly formulated inks are
one of the keys to success for printing on nonabsorptive
surfaces. Ink film thickness is another critical
variable. Heavy ink film can result in drying problems.
Light ink film will create an ink/water imbalance
and destroy the ink's resin system. Fountain solutions
should be clean, free of silicone and adjusted to
the right pH and conductivity. Because the substrate
will not absorb water, the minimum water and minimum
ink combination will provide the optimum print quality
and drying characteristics. To keep the water film
thin, it's advised to keep five to 10 percent of
alcohol, if possible.
Hybrid
inks offer users the ability to take advantage of
some UV benefits without making a significant capital
investment to convert their presses to UV. These
inks are similar to conventional inks but replace
some of the oil and solvent components with UV-curable
materials.
Regardless
of the type of ink used, the surface energy relationship
between the ink and the substrate is critical. In
other words, UV inks, hybrid UV inks and conventional
inks all require substrate surface tension levels
to be high enough to effect surface adhesion.
Corona treatment approach
Plastic substrate surface treatment
usually is accomplished with an appropriate corona
discharge device (bare roll, covered roll or universal
roll), or by applying a suitable primer coating.
Corona treatment is fast and relatively inexpensive
compared to primers, typically applied as a pretreatment
by the material supplier. There has been one major
issue with this approach, however. Surface dyne
levels on plastics are susceptible to loss or decay
during prolonged storage at the manufacturer, primarily
due to atmospheric effects and processing additive
migration. To control and maintain a uniform surface
energy level that is not too high or low across
the sheet, pretreat (“bump-treat”) these
substrate surfaces at the press.
Retrofitting
corona treating components into existing sheetfed
offset presses is nearly impossible, given space
constraints. Enercon has developed a solution to
this issue that augments the construction of roll-to-sheet
sheeting systems. This corona treating system is
designed and installed on offline and inline roll
sheeting systems.
For
inline applications, it is designed to mount directly
to Heidelberg Speedmaster CutStar units, Komori
Lithrone Magnum sheeters and other inline roll-to-sheet
feeding systems. Enercon also is developing an integrated
corona treating station for new sheetfed offset
presses.
Market opportunities in plastic printing
Embarking on plastics printing
can take sheetfed printers into the production of
a diverse array of value-added products, including
promotional cards, promotional plastic key fobs,
luggage tags, gift cards with magnetic stripes,
postcards and specialty items such as plastic rulers.
UV printing can incorporate inks formulated for
sheetfed printing of RFID tags, plastic cards and
smart cards.
Knowing
the requirements to bond your inks to these nonporous
surfaces first and foremost means understanding
and creating the requisite surface tension on your
substrate. Taking control of this variable by considering
ways to bring corona surface pretreatment in-house
can be an effective method for accelerating entry
and penetration into value-adding plastic product
markets.
AMERICAN
PRINTER and sister publication PFFC (Paper, Film & Foil CONVERTER) offer a wide range topics
and information for the print and converting expert.
*This
article posted on this website with the permission
of AMERICAN
PRINTER.
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